(US$1.1 million), and earlier than release recouped half its value from tie-ins with brands together with Reebok, Lenovo, Sunsilk and LG Electronics. Products from these manufacturers have been showcased within the film and the brands promoted the film of their advertising. Fashion is Bhandarkar’s fourth women-centric movie after Chandni Bar , Page three and Corporate to earn widespread praise for their robust, unbiased feminine characters. Ananya Bhattacharya of Zee News said that the film “went on to talk volumes about ladies, their aspirations and the darkish side-effects of over-ambition”. In an interview with the Hindustan Times, Chopra stated that the movie is “an emotional tale and the story of three ladies … shows feminine bonding in an attractive means … “. Arbaaz Khan as Abhijit “Abhi” Sarin, a fashion tycoon, head of Panache and thought of as “Big daddy ” of fashion business.
Rita Dhody and Narendra Kumar had been …